We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
When you have both a Facebook profile for yourself and a Facebook page for your business, it’s easy to get confused—and to confuse your customers in the process. Use these 10 tips to keep your Facebook identities straight.
At Exposure, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Website security is crucially important for businesses, both to safeguard the privacy of customers and to protect the business itself from security breaches.
Digital marketing is an ongoing effort, not a set of sudden resolutions, but in the spirit of the season we’ve come up with six New Year’s resolutions that can guide your digital marketing efforts all year long.
Having a blog on your website is one of the best, most cost effective ways to increase your brand’s profile, reach your target audience, and bring visitor traffic to your site.
When it comes to using email for marketing, there’s good news and bad news.
LinkedIn is an excellent way to establish a professional identity for your company on social media. A LinkedIn company page lets you promote company news, showcase your products and services, connect with prospective employees and customers, and enable your employees to act as ambassadors for your business. Here’s what you need for a successful LinkedIn company page.
YouTube started as a fun way to share videos, but since its launch in 2005 it has grown into one of the biggest and most powerful platforms in the world.
Almost 3 billion people use Facebook every month, and many of those users are interacting not just with friends and family, but with businesses.
When you're building a new website, one of the most important decisions you need to make is which content management system (CMS) to use.