Website Navigation Tips to Give Your Website Visitors an Excellent User Experience
The navigation of your website—how site visitors move around the site—makes a huge difference in user experience.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
The Top 11 Reasons People Leave Your Website (and How to Fix Them)
When you have a company website, you want people to visit your site and stay there as long as it takes for them to accomplish their goal, which could include making a purchase, signing up for a newsletter, filling out a form, or scheduling a demo.
How to Improve Your Google Search Ranking in 10 Steps
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
How to Get More Customers With Local Search Engine Optimization
Do you know where your customers are coming from? With 86% of consumers relying on the internet to find local businesses, chances are the next person who walks through your door has already looked up your business online. It's important to improve local search engine optimization so these users can discover your business and turn into customers.
How to Use Thought Leadership Content to Build Your Business
Content serves many purposes in marketing—it can convey your brand’s story and purpose, extol the benefits of your products or services, and give customers more information about your company. But if a potential customer isn’t familiar with your brand, why should they believe what your content has to say? That’s where thought leadership comes in.
How Email Unsubscribes Can Actually Improve Your Marketing
One of the most disheartening things in marketing is when someone unsubscribes from your emails.
How to Choose a Web Design Company
Your online presence is more important than ever, so if your website is looking out of date it might be time for a website redesign. If you don’t already have a web design agency you’re happy with, how do you choose the right firm to help update your site?
7 Tips for Great Press Releases
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.
8 Elements to Help You Define and Build a Successful Brand
If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.
11 Dos & Don’ts for Digital Marketing in 2022
Digital marketing has evolved significantly since its birth more than 25 years ago, and the last few years have brought even more dramatic changes.