We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.
The post-pandemic U.S. job market is red hot—are you maximizing the recruiting potential of your site?
Hiring the right people is one of the most important ways to ensure the success of your small business.
Is all the content on your website accurate and up-to-date? If you're not sure, or it's been more than a year since you took a good look at all the content on your website, it's time to do a thorough content audit.
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
An email newsletter can be an excellent way to communicate with your customers, drive traffic to your site, and increase conversions.
Having the right marketing agency is crucial to the success of your business. A marketing agency can help you outline a marketing strategy designed to reach your business goals, identify the right marketing tactics to achieve the results you want, and put those plans into action.
When a company wants a new website, the first question they often ask is, "how much will it cost?"