We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Email is a great marketing tool for reaching potential customers. It delivers a better return on investment than any other marketing channel, it’s ubiquitous and easy to use, and there are many different types of emails you can use to generate leads and increase customer engagement.
If your business has a page on Facebook or Instagram, you probably want more followers. It’s not just a popularity contest—the more followers your page has, the more people you can reach and the more your business is likely to benefit.
It only takes a fraction of a second for visitors to form an opinion about your website. While things like testimonials, reviews, and a high quality blog definitely contribute to the credibility of a website, a first impression is based on the things a user can perceive in those first crucial moments. Here’s what your site needs for a great first impression.
Since its launch in 2004, Facebook has grown exponentially, and now has almost 3 billion monthly active users and more than 200 million Facebook business pages.
Email isn’t the hot new thing in digital marketing, but it still delivers some of the best results of any marketing channel.
Creating valuable content for your target audiences is a great way to increase website traffic, improve search engine rankings, and attract and retain customers.
When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.
Is your website design losing you business? Having a website that's clearly out of date will be less attractive to visitors and reflect badly on your business.
If you’re looking to connect with your customers on social media, don’t make the mistake of not utilizing Instagram. More than 200 million businesses are on Instagram, and 90% of the top brands in the world have Instagram accounts.
Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 20 free tools to measure your website's performance in various categories and identify opportunities for improvement.