We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Google and Yahoo have established new requirements for bulk email senders to protect people from receiving unwanted emails. If you send more than 5,000 emails per day, you will be affected by these changes as of February 2024. Here’s what you need to know.
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
Email is one of the best ways to reach potential and existing customers.
There's no question that email is one of the most effective marketing types, but how many emails should you be sending to potential and existing customers?
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
Is your marketing content excellent, good, or substandard? How do you tell?
Having a company blog is one of the best ways to increase website traffic and generate leads. In fact, 80% of consumers appreciate learning more about a company through custom blog content and companies with blogs generally see 67% more leads per month than those without. But how do you make sure your company blog delivers those results and keeps customers coming back for more?
Your logo is the face of your business and a reflection of your identity. As an extension of your brand, your logo should be a unique and powerful mark to identify your company, improve your image, engage customers, and drive business. If your logo isn't doing its job, it might be time for a change.
Can your website be used by anyone, including those with visual, hearing, or other impairments?