We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
As any writer will tell you, writing content is not easy. In addition to making sure spelling and grammar are perfect, you also must strike the right tone, make it engaging for readers, and effectively get your message across. And then there are keywords, search engine optimization, formatting, and many more factors that go into successful marketing content.
Webinars are one of the most powerful and cost-effective ways to reach your audience. According to the 2022 B2B Content Marketing Report, webinars are the second-most effective marketing tactic for B2B businesses (after in-person events), and another report found that around 40% of webinar attendees turn into qualified leads, or up to 73% for B2B webinars.
Google and Yahoo have established new requirements for bulk email senders to protect people from receiving unwanted emails. If you send more than 5,000 emails per day, you will be affected by these changes as of February 2024. Here’s what you need to know.
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
Email is one of the best ways to reach potential and existing customers.
There's no question that email is one of the most effective marketing types, but how many emails should you be sending to potential and existing customers?
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
Is your marketing content excellent, good, or substandard? How do you tell?