We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.
In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.
On May 25, 2018, new regulations governing the use of personal data belonging to citizens of the European Union will go into effect. The General Data Protection Regulation (GDPR) is designed to protect the privacy of EU citizens but will also have wide-ranging implications for businesses worldwide. According to a survey on GDPR preparedness by PwC US, 77% percent of U.S.-based companies expect to spend $1 million or more to meet GDPR requirements, and 9% percent expect to spend more than $10 million. Here’s what U.S. businesses need to know about GDPR.
Are your lead-generation strategies bringing in enough business? According to a 2017 report by HubSpot, 63% of businesses say generating traffic and leads is their biggest marketing challenge. Sound like your business? Try these strategies to get more leads this year.
When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?
If your small business has a verified Google My Business listing (and it should), you now have a new tool to reach potential local customers with fresh, relevant content about your business. Google Posts, once only available to a small group of organizations, are now available to all small businesses using Google My Business.
Running out of ideas for interesting social media posts? There’s no question social media is an important marketing tool for businesses, but it’s not always easy to come up with something fresh and different to keep your social media audience interested. Give your social media posts a makeover for 2018 with these 7 content categories that are proven to increase shares and conversions.
The goal of marketing is to drive business, but how do you know how much to spend on marketing to reach your business goals? As with most things, the answer is: it depends. Creating a marketing budget that works for your business depends on several factors, from the overall state of the economy to the specifics of your audience and industry. Here’s what you need to consider.
Search engine optimization (SEO) used to be fairly straightforward. Figure out what keywords people are using when searching for something related to your site, then make sure you use those keywords in your website content.
But the way people use the internet is changing, and SEO is changing and expanding to accommodate the different ways people are searching for information online. To make sure those searchers find you, make sure your site is optimized for these three search types.
If you answered “no” to even one of these questions, a professional marketing agency can help.