3 Powerful Tactics to Bring In More Sales Leads
Lead generation is critical to growing a business. In fact, in a recent survey by the Content Marketing Institute, 80% of businesses named lead generation as a top goal.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Apps & Oranges: Understanding Apps & Choosing the Right Type for Your Business
Short for application, an app is a program designed for use on a mobile device. Many of us use apps every day, and the growing popularity of all different types of apps can make businesses who don't have one feel like they should be jumping on the app bandwagon. But not every business needs an app, and there's a lot you’ll need to think about and understand before you decide whether building an app is the right decision for your business. If you do decide to create an app, the next step will be to choose which type of app offers the best combination of functionality and cost. Here's what you need to know to choose the best app for your business.
Protecting Your Assets: Trademarks vs Copyright vs Registration
As a business owner, your intellectual property is your lifeblood, so you want to make sure you protect it. But how? Here’s what you need to know to protect your brand.
Mobile Websites 101: Key Mobile Design Terms and What They Mean
At Web Solutions, every new site we build is optimized for mobile, and we've updated many of our older sites to make them mobile-friendly. We’ve also written several blog posts about how important mobile optimization is for modern websites, but there's still a lot of confusion out there about what it means to have a mobile website, how they're built, and what technology and design approach they use. Here are some key mobile-related terms, and what they mean for you.
7 Cool Things You Can Do with Google Analytics … and 4 Things You Can’t
Google Analytics is an incredibly useful tool that helps you understand your audience, track how visitors use your site, and gain insights to drive improvements. It can do a lot to help your business, but it can't do everything.
What to Do When Someone Steals Your Online Content
Here at Web Solutions, we make it a priority to use our blog to share our marketing knowledge with our clients, and the world in general. Anyone is welcome (encouraged!) to link to our blogs, but the bottom line is that the content we create belongs to us.
How to Optimize Your Website for Voice Search
With the growing popularity of virtual assistants like Siri, Alexa, Cortana, and Google Assistant, the way people use the internet to search for information is undergoing a dramatic change.
The 6 Content Types Every Manufacturing Website Must Have
Content can be a crucial way of increasing sales, establishing brand awareness, and generating new leads for your manufacturing company.
5 Ways to Win More Customers with Inbound Marketing
When it comes to marketing, inbound is in. Inbound marketing generates 54% more leads than paid marketing and costs 62% less per lead. For smaller businesses with limited marketing budgets, inbound is even more effective—84% of small businesses focus primarily on inbound marketing. Here's how to use inbound to build your business.
3 Reasons You Need a Mobile-Friendly Site. Now.
There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.