Wondering If Snapchat Can Work for Your Business?
If you have a small business and you’re trying to reach customers under age 34, you should seriously consider adding Snapchat to your marketing plan.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Everything You Need to Know About Welcome Emails
How do you welcome your new customers? Fifty years ago a handshake was the best way to greet a new customer and thank them for doing business with you—in the digital age, the welcome email has become the new standard.
How to Turn Negative Comments and Reviews into a Positive for Your Business
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.
Tips for Creating Social Videos Your Customers Will Want to Watch
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.
How to Use Meta Tags to Improve SEO and User Experience
Your know what your website is about, but how do you quickly and accurately communicate that information to search engines and internet users? Reading the entire page should answer that question, but there’s a quicker way to get the information across: meta tags.
Why Your Company Should Have a Blog
A company blog is one of the most compelling and cost-effective ways to reach your audience. Here are 13 reasons to start a company blog or make the blog you currently have a priority.
Chatbots 101: How (and When) to Use Bots for Your Business
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
How to Get Your Brand Noticed with Awareness Marketing
If a potential customer has never heard of your brand, company or product, chances are low they'll ever make a purchase from you. While a sale is the ultimate goal for any business, the first step is making potential customers aware of who you are and what you have to offer.
How to Create Effective Customer Personas
Do you know who your ideal customers are? If you have a general idea but few specifics, creating buyer personas is an extremely useful way to better understand your target audience.
Facebook Metrics and What They Really Mean for Your Business
How do you know whether your Facebook marketing efforts are successful? Measure. But there are so many different metrics—how do you know which ones to watch?