20 Marketing Tips to Prepare Your Business for Holiday Shopping in 2024
Is your marketing ready for the 2024 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
Social Media Marketing
12 Giving Tuesday Ideas to Help Nonprofits Crush Their 2024 Fundraising Goals
The holiday season isn’t just a time for shopping, it’s a time for charitable giving, and having a strong online fundraising campaign is more important than ever.
18 Dos and Don’ts for a Successful Facebook Business Page
Facebook is the biggest social network on the planet, with more than 2.1 billion people using it every day. And that’s a good thing, because Facebook can be an inexpensive, effective way to connect with your target audience and promote your brand.
Video Marketing: When to Use Live Video vs Recorded Video
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2023, 91% of businesses use video for marketing.
How to Use Live Video to Promote Your Business
The popularity of live video continues to grow, with live video expected to account for 25% of all Internet traffic by 2025 and the live streaming market estimated to hit $3.21 billion by 2027. In the U.S., 42% of people have watched live-streamed content.
Spring Clean Your Digital Marketing for 2024
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
11 Social Media Mistakes That May Be Hurting Your Business
Using social media successfully for your business is a lot more complicated than creating a company page and adding an occasional post. If you don’t know what you’re doing, your social media marketing efforts could be doing your business more harm than good. Here are 11 social media mistakes to avoid.
11 Ways for Businesses to Get More Followers on Facebook and Instagram
If your business has a page on Facebook or Instagram, you probably want more followers. It’s not just a popularity contest—the more followers your page has, the more people you can reach and the more your business is likely to benefit.
Want More Facebook Engagement? Try These 11 Tactics
Since its launch in 2004, Facebook has grown exponentially, and now has almost 3 billion monthly active users and more than 200 million Facebook business pages.
7 Instagram Features You Can Use to Market Your Business
When it comes to using social media to market your business, Instagram is more popular than ever. Of Instagram’s more than 2 billion users, 90% follow at least one business profile, and Instagram continues to unveil new features to help business users reach their target audiences. Here are 7 Instagram features you can use to engage your customers.