How Retargeting Can Bring Customers Back to Your Website
Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.
Social Media Marketing
How to Use Facebook Messenger to Slide into Your Customers’ DMs
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.
How to Use Stories Ads on Facebook and Instagram
According to the 2019 State of Social Report by Buffer, the stories format is the next big thing in social media marketing for businesses, with more than 57% of brands saying stories have been “somewhat effective” or “very effective” for their marketing. According to Instagram, 33% of the most viewed stories come from businesses.
Things You Need to Do Immediately After a Website Launch
Your new website is live … now what? Launching a new website is a huge achievement that can do wonders for your business—it can establish an engaging brand identity, improve credibility, create a positive perception of your business, and slingshot you ahead of your competition. But while a new website is a significant milestone, it’s not the end of your marketing journey.
How Often Should You Post on Social Media? Ask Yourself These Key Questions
Posting on your social media pages is a great way to bring in new business, increase engagement with your customers, and boost your brand recognition. But how often should you be posting?
Free Ways to Use Your LinkedIn Company Page to Promote Your Business
LinkedIn started as a career networking tool but has evolved into the most-used, most effective social media platform for B2B marketers.
Wondering If Snapchat Can Work for Your Business?
If you have a small business and you’re trying to reach customers under age 34, you should seriously consider adding Snapchat to your marketing plan.
How to Turn Negative Comments and Reviews into a Positive for Your Business
No one likes getting negative feedback, and the stakes are even higher when the target is your business. While 94% of consumers say a negative review has convinced them to avoid a business, negative feedback on review sites and social media can actually help your business, provided you handle it the right way. Turn negative feedback into great customer interactions by following these 12 tips.
Tips for Creating Social Videos Your Customers Will Want to Watch
Two of the biggest and fastest-growing online trends are social media and video. Worldwide, the average user spends 135 minutes per day on social media, and a lot of that time is spent watching videos. According to a forecast by Cisco, by 2021 video will account for 82% of global internet traffic.
Chatbots 101: How (and When) to Use Bots for Your Business
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.