Should You Rebrand Your Business? Here’s How to Decide
Maybe your business needs a fresh start. Or maybe you're reassessing your brand identity and business goals. Whatever your reason, you may be thinking it’s a good time for a rebrand.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
How to Improve Your Website Speed
When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.
Tips to Boost Your Email Click-Through Rates
Email is one of the most effective digital marketing channels, but sending emails to leads and customers is just the first step.
Video Marketing: When to Use Live Video vs Recorded Video
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2023, 91% of businesses use video for marketing.
Ways to Use AI in Your Everyday Digital Marketing
For time-strapped marketing managers, entrepreneurs, and small business owners, AI can be a valuable tool to assist with day-to-day activities like social media and content creation. The following tips can help you harness the power of AI to streamline your marketing efforts and achieve results more efficiently.
Tips to Inspire Trust and Increase Sales with Website Testimonials
How do you get people to trust your business? Show them that other people trust your business.
How to Improve Your Email Marketing Performance
Email is a tried-and-true marketing method, but how do you know if your email marketing efforts are delivering the results they should? Here's how to measure your email marketing performance and 7 proven ways to get better results every time you hit "send."
How to Use Live Video to Promote Your Business
The popularity of live video continues to grow, with live video expected to account for 25% of all Internet traffic by 2025 and the live streaming market estimated to hit $3.21 billion by 2027. In the U.S., 42% of people have watched live-streamed content.
How Custom Photography Can Upgrade Your Online Image
If you’ve ever visited a website and seen a strangely familiar face, you’re not alone. Many websites use stock photos, because they’re easy and relatively cheap (or even free). But they’re also impersonal, overused, and don’t represent your brand.
Effective Ways to Use Video in Your Marketing Plan
Why use video? Videos get attention, help you increase website traffic, entice users to stay longer, and drive the sales process.