We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
Successful content involves more than just finding the right topics and choosing the perfect words. To be effective, content must not only be interesting and well-written, it must offer a good user experience.
In marketing, everything comes down to knowing your audience. SEO, user experience, conversions, content marketing—no matter what marketing tactic you use, the more you know about your audience, the more effective you’ll be at engaging their interest and turning them into loyal customers. But how do you get to know your audience, exactly?
E-A-T, which stands for Expertise, Authority, and Trust, is a collection of factors that, while not used as actual metrics or ranking factors, helps Google evaluate the legitimacy of a website.
Is your relationship with your marketing agency as healthy as it could be? Like every relationship, the partnership between a business and its marketing agency must be respected and nurtured to keep it strong and allow it to grow.
In the modern marketing world, there are several types of marketing with fairly self-descriptive names: digital marketing, social media marketing, email marketing, content marketing. But what about those marketing approaches with less clear labels, like inbound marketing, lifecycle marketing and experiential marketing? Next time you hear an unfamiliar marketing term, check this glossary of marketing types and approaches.
In early 2018, Facebook made significant changes to how posts from Facebook Business pages appear in the News Feed. The biggest change is that Facebook is now prioritizing content from friends and family, and “demoting” public content from businesses that, according to a Facebook post from Mark Zuckerberg, is “crowding out the personal moments that lead us to connect more with each other.”
Email phishing scams are getting more sophisticated, using familiar sender names and other information to lower their targets’ defenses and make them more likely to become victims.
Retargeting (also known as remarketing) is a type of advertising that shows potential customers personalized ads based on their previous interactions with your website.
If you have a local business, you can improve your Google search ranking and attract customers by setting up a Google My Business (GMB) page.
One of the keys to successful marketing is being able to make real connections with your target audience. These days, when you want to connect with someone in your personal circle, you probably do it via text.