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In the Know – the Exposure Blog

We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.

<span>Get More Comments</span> on Your Facebook Posts (Without Using Engagement-Bait)

Get More Comments on Your Facebook Posts (Without Using Engagement-Bait)

For a business, being on Facebook is a no-brainer: it allows you to promote your brand, communicate directly with your customers, give your company a more personal voice, and stay relevant and top-of-mind with your target audience. But increasingly, reaching your audience on Facebook requires more than just setting up a business page and writing regular posts: you need to persuade your audience to engage with your content.

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<span>What Images</span> Can You Use on Your Website for Free?

What Images Can You Use on Your Website for Free?

When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.

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<span>What You Need to Know</span> About Using Employees in Company Photos and Videos

What You Need to Know About Using Employees in Company Photos and Videos

Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.

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<span>How to Create Landing Pages</span> That Convert

How to Create Landing Pages That Convert

A landing page is used to convert visitors into leads by completing a transaction or collecting contact information. When you create a call to action on your website, a link in a marketing email, a social post, or a PPC ad, the goal should be to take people to a designated website page to learn more. Whether the action is purchasing a product, signing up for a free trial, downloading a report, or requesting more information, the role of the landing page is to turn interest into action.

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<span>Want to Master Your Marketing?</span> Know Your Audience.

Want to Master Your Marketing? Know Your Audience.

In marketing, everything comes down to knowing your audience. SEO, user experience, conversions, content marketing—no matter what marketing tactic you use, the more you know about your audience, the more effective you’ll be at engaging their interest and turning them into loyal customers. But how do you get to know your audience, exactly?

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