We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
With more than 2.5 billion people worldwide using Facebook every month, having a Facebook business page is a great way to reach a large audience of potential customers. But with 4.7 billion new Facebook posts every day, how do you make sure your Facebook marketing efforts are standing out from the crowd?
For a business, being on Facebook is a no-brainer: it allows you to promote your brand, communicate directly with your customers, give your company a more personal voice, and stay relevant and top-of-mind with your target audience. But increasingly, reaching your audience on Facebook requires more than just setting up a business page and writing regular posts: you need to persuade your audience to engage with your content.
When you’re looking for photographs to use on your website, you can’t just download and use any photo you find online—each photo has its own usage rules, and unauthorized use can result in fines or even lawsuits. Here’s what you need to know about rights, royalties, and rules, plus 11 sites for free photos.
To help businesses navigate through the coronavirus pandemic, Google, Facebook, LinkedIn, and Instagram have released comprehensive guides on how companies can continue to reach and serve customers, deal with disruptions, and adjust their business strategies.
How do consumers want companies to respond to the coronavirus pandemic? Studies say consumers want brands to be helpful and continue to be visible during a crisis, while not exploiting circumstances for self-promotion or profit.
Your About page is one of the most important pages on your website. According to one study, 52% of consumers said the first thing they want to see when they visit a website is the company’s ‘About Us’ page.
Using your employees in photos and videos—in everything from social posts to annual reports to product demonstration videos—is a great way to show your company’s personality. But using photos or other personal representations of your employees might get you into trouble if you don’t understand the risks and take steps to protect yourself.
Successful content involves more than just finding the right topics and choosing the perfect words. To be effective, content must not only be interesting and well-written, it must offer a good user experience.
A landing page is used to convert visitors into leads by completing a transaction or collecting contact information. When you create a call to action on your website, a link in a marketing email, a social post, or a PPC ad, the goal should be to take people to a designated website page to learn more. Whether the action is purchasing a product, signing up for a free trial, downloading a report, or requesting more information, the role of the landing page is to turn interest into action.
In marketing, everything comes down to knowing your audience. SEO, user experience, conversions, content marketing—no matter what marketing tactic you use, the more you know about your audience, the more effective you’ll be at engaging their interest and turning them into loyal customers. But how do you get to know your audience, exactly?