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For over 60 years, Judge Tool & Gage has been a leading distributor of precision measurement, calibration and inspection solutions for the world’s leading manufacturers.
Judge Tool has tens of thousands of products, and its current website made it difficult for customers to find what they were looking for. The company wanted a new website that provided a more intuitive navigation, better product organization, and a more seamless online shopping experience.
Web Solutions custom-built a new ecommerce website in its proprietary Content Management System v4, with a responsive layout and a megamenu that shows a categorized list of all the products offered.
Site visitors can shop by category to narrow down their product search—clicking on the selected category to drill down several levels to get to individual products, where they can see prices, specs, options, and related products, then easily place an order.
Once a customer has made a purchase, the order will save in their account so they can easily repurchase.
“We are thrilled with the changes that made the site more visually appealing, eminently more organized, and provided important new features/functions that will enhance our customers' experience, thus leading to increasing usage and sales conversions,” said Steve Palmer, Sales & Marketing Manager.
“We knew this new site was going to be a challenge going in, and Web Solutions was up to it every step of the way, with responsiveness and out of the box thinking on ways to improve appearance, content and functionality.”
For more information, visit www.judgetool.com.