Branding
Nothing helps an organization stand out more from the competition than a unique brand. We’ll help you develop or refresh your brand to create a cohesive and recognizable image that builds awareness, trust, and loyalty among customers.
Brand Audits
Is your brand an effective representation of your company, or does it feel outdated, inconsistent, or inaccurate?
We will conduct a comprehensive review of your existing identity, brand elements, and marketing materials to truly understand your company. Then we’ll provide a detailed brand analysis with recommendations for maximizing the effectiveness of your brand.
- Competitor analysis
- Market positioning
- Brand awareness
- Mission and goals
Brand Strategy
Your brand strategy should serve as the long-term plan for defining and communicating what your organization stands for and the unique value it offers.
We’ll help you execute a well-defined plan to increase the strength of your brand and establish meaningful connections with your audience.
- Competitive positioning
- Brand purpose and brand promise
- Brand values and vision
- Customer personas
Identity & Logo Design
As an extension of your brand, a logo should be a unique and powerful mark to identify your company and make you instantly recognizable to your customers.
Our design team can create a strong, memorable logo or update an existing logo to improve your image while maintaining a coherent, consistent brand.
- Industry and competitor research
- Color exploration
- Creative consultation
- Icons and typography
Voice & Messaging
Your brand voice sets the tone for your messaging and creates the overall impression you want your customers to have of your company.
Using your messaging priorities and communications goals, we’ll help you develop a strong, consistent, individual voice that gets people excited about your brand.
- Positioning statement
- Messaging architecture
- Brand attributes
- Brand guides