7 Things Your Ecommerce Website Must Have
Whether you operate an online-only business or use your website to supplement in-person sales, an ecommerce website can be an invaluable tool for building your business.
Technology and Tools
How to Choose a Web Hosting Provider
Every website needs a website host. A website host is what gives your website a place to live and makes it accessible to visitors.
There are many different options for website hosting, with a wide variety of price points and functionality. Knowing what you need, what types of website hosting are available, and what to ask a prospective web host will help you find a web hosting provider that is a good fit for your company.
UX vs UI: What's the Difference in Web Design?
If you’re working with a web design agency or web developer to create a new website, you’ve probably heard the terms user experience (UX) and user interface (UI). Both are important aspects of website design and are essential to building a successful website. While they are related and work closely together, they aren’t the same thing.
7 of the Most Common Website Errors and What They Mean
When you enter a URL in your browser's address bar or click a link to a site, the desired web page will usually load on your device. Occasionally, though, something goes wrong and you get an error.
Our 10 Most-Read Digital Marketing Blogs of 2018
At Web Solutions, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
Chatbots 101: How (and When) to Use Bots for Your Business
Chatbots are a hot topic in marketing, and for good reason. Chatbots have revolutionized how businesses interact with their customers—providing instant support for a fraction of the cost of a human customer service agent and enabling brands to engage more deeply with their target audiences. Here’s everything you need to know about what chatbots can do, and whether they make sense for your business.
How Visual Search Will Revolutionize Online Shopping
When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?
Apps & Oranges: Understanding Apps & Choosing the Right Type for Your Business
Short for application, an app is a program designed for use on a mobile device. Many of us use apps every day, and the growing popularity of all different types of apps can make businesses who don't have one feel like they should be jumping on the app bandwagon. But not every business needs an app, and there's a lot you’ll need to think about and understand before you decide whether building an app is the right decision for your business. If you do decide to create an app, the next step will be to choose which type of app offers the best combination of functionality and cost. Here's what you need to know to choose the best app for your business.
Mobile Websites 101: Key Mobile Design Terms and What They Mean
At Web Solutions, every new site we build is optimized for mobile, and we've updated many of our older sites to make them mobile-friendly. We’ve also written several blog posts about how important mobile optimization is for modern websites, but there's still a lot of confusion out there about what it means to have a mobile website, how they're built, and what technology and design approach they use. Here are some key mobile-related terms, and what they mean for you.
7 Cool Things You Can Do with Google Analytics … and 4 Things You Can’t
Google Analytics is an incredibly useful tool that helps you understand your audience, track how visitors use your site, and gain insights to drive improvements. It can do a lot to help your business, but it can't do everything.