A website can be your company’s best sales tool for lead generation, but knowing if and how your site is working is the key to success. The detailed reports available in Google Analytics provide important insight that will help you improve your website’s effectiveness and reach your business goals. Here are the top four reports every business should be monitoring.
Video is one of the best ways to engage your audience and bring your company, mission, products and services to life in an attention-grabbing way.
If your company's website includes a blog, it’s important to add fresh, high-quality content on a regular basis.
Digital advertising is one of the fasting growing types of digital marketing and by far the strongest advertising sector.
Starting in mid-June, Google will begin using Google Page Experience as a search ranking factor, emphasizing its commitment to rewarding sites that offer the best online experience for their visitors. Here’s what you need to know, and how to prepare.
This month, Google is finally transitioning to mobile-only indexing after postponing the move from September 2020 to March 2021.
You probably already have a Facebook page for your business as a way to promote your brand and make connections with your target audience. Starting your own Facebook group is a way to deepen those connections and create a real community of people who share similar interests and know and love your brand.
Do your customers trust your brand? The answer could make a big difference for your company. In fact, according to the 2020 Edelman Trust Barometer Special Report, trust is now the make or break difference for brands.
It's been almost a year since the coronavirus pandemic started, and while it's still affecting life and business, many small business owners have shifted out of emergency mode and into a longer-term strategy for dealing with the “new normal.”
With many in-person events still on hold due to the pandemic, many businesses are finding that virtual meetings and activities can be almost as good, or perhaps even better, than the real thing.