Why Your Small Business Needs PPC
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.
Marketing Strategy
Tips for Super-Effective Online Reputation Management
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
Signs Your Logo Needs an Update
Your logo is the face of your business and a reflection of your identity. As an extension of your brand, your logo should be a unique and powerful mark to identify your company, improve your image, engage customers, and drive business. If your logo isn't doing its job, it might be time for a change.
Want More Facebook Engagement? Try These Tactics
Since its launch in 2004, Facebook has grown exponentially, and now has almost 3 billion monthly active users and more than 200 million Facebook business pages.
Ways to Use Online Reviews to Power Your Business
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
Why Measuring Your Marketing Is More Important Than Ever
There was a time when marketing was more art than science. With no real way to tell whether a snazzy brochure, a cute jingle or a striking logo actually generated business, marketers used to rely on their gut about what was working, with very little data to back those feelings up.
Ways to Turn Your Website into a Powerful Recruiting Tool
The post-pandemic U.S. job market is red hot—are you maximizing the recruiting potential of your site?
Adding Staff in 2023? Marketing Tips to Help You Find and Hire the Right Candidates
Hiring the right people is one of the most important ways to ensure the success of your small business.
How to Increase Website Conversions to Get More Sales
One of the main goals of any website is to drive visitors to perform a desired action, such as make a purchase, schedule an appointment, or download a whitepaper. These conversions are what generate leads, turn visitors into customers, and keep existing customers coming back. Follow these 11 tips to improve your website conversion rates.
How Much Does a New Website Cost in 2023?
When a company wants a new website, the first question they often ask is, "how much will it cost?"