Your know what your website is about, but how do you quickly and accurately communicate that information to search engines and internet users? Reading the entire page should answer that question, but there’s a quicker way to get the information across: meta tags.
Search engine optimization can be complicated, but one of the most effective SEO tools is also the easiest: content. Having great content on your website not only improves your search rank, it generates leads, builds your brand, and enables you to create long-term connections with your customers.
In the early days of digital marketing, good SEO meant keywords—and lots of them. In an attempt to rank higher on the search engine results page, SEO experts loaded website content with keywords, many times without any context.
When’s the last time you made a purchase based solely on a written description of an item, without seeing at least a picture of it? If you want a particular haircut, are you more likely to try to describe it in detail to your hairdresser, or simply bring a photo to your appointment?
Search engine optimization (SEO) used to be fairly straightforward. Figure out what keywords people are using when searching for something related to your site, then make sure you use those keywords in your website content.
But the way people use the internet is changing, and SEO is changing and expanding to accommodate the different ways people are searching for information online. To make sure those searchers find you, make sure your site is optimized for these three search types.
Google Analytics is an incredibly useful tool that helps you understand your audience, track how visitors use your site, and gain insights to drive improvements. It can do a lot to help your business, but it can't do everything.
With the growing popularity of virtual assistants like Siri, Alexa, Cortana, and Google Assistant, the way people use the internet to search for information is undergoing a dramatic change.
There are now more mobile devices than desktops accessing the internet. That means if your website isn’t mobile-friendly, you’re already at a serious disadvantage, and it will only get worse. Here are three reasons you need a mobile-friendly site.
Marketing for manufacturers used to mean trade shows, conferences, print catalogs, and an entry in the "big green books." Today, as more and more potential clients turn to the internet for research before making a purchase decision, digital marketing is an essential component of every manufacturer’s overall marketing strategy. Even if you already have a strong presence in your vertical, effective digital marketing can take your success to the next level.