20 Marketing Tips to Prepare Your Business for Holiday Shopping in 2024
Is your marketing ready for the 2024 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
Search Marketing: SEO and PPC
Why Your Small Business Needs PPC
Paid search marketing, also known as Pay Per Click (PPC) or Search Engine Marketing (SEM), is one of the best ways for a small business to get fast, consistent search result traffic.
7 Tips for Super-Effective Online Reputation Management
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
20 Cool Free Tools to Optimize Your Website
Is there anything you would improve about your website? If your answer is “I’m not sure,” use these 20 free tools to measure your website's performance in various categories and identify opportunities for improvement.
8 Ways to Use Online Reviews to Power Your Business
Online reviews are crucial for any business. According to a 2017 survey by BrightLocal, 93% of consumers read reviews to determine the quality of a business. Reviews raise your profile, generate trust, give you the opportunity to learn more about your customers, make one-on-one connections with them, and increase traffic to your business. Use these 8 methods to make online reviews work in your favor.
46 Free Digital Marketing Tools for Small Businesses
There are many free digital marketing tools that can help you evaluate and improve everything from your website speed to your email subject lines.
Our Top 10 Digital Marketing Blog Posts of 2022
At Exposure, we consider it an important part of our job to share what we know about digital marketing, web design, and marketing strategy with our clients and the digital marketing community. Tactics, technology, and best-practices in the marketing industry evolve at a pretty rapid pace, so we're constantly learning and passing our knowledge on to you!
How to Improve Your Google Search Ranking in 10 Steps
Money alone can’t buy Google rank, but with a little time and strategy you can improve your position on the search engine results page (SERP) without spending a dime. Here are 10 free ways to improve your Google search rank.
How to Get More Customers With Local Search Engine Optimization
Do you know where your customers are coming from? With 86% of consumers relying on the internet to find local businesses, chances are the next person who walks through your door has already looked up your business online. It's important to improve local search engine optimization so these users can discover your business and turn into customers.
Which Google Ranking Factors Matter Most in 2022
There are almost 2 billion websites on the internet, and every day Google receives more than 5.6 billion searches from people looking to find just the right content from among all those sites.