6 Steps to a Successful Website Redesign
Tired of your slow, outdated website? Looking to breathe new life into your organization’s online presence? A website redesign might be the right move for you.
Branding
How to Build Your B2B Brand
Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.
Should You Rebrand Your Business? Here’s How to Decide
Maybe your business needs a fresh start. Or maybe you're reassessing your brand identity and business goals. Whatever your reason, you may be thinking it’s a good time for a rebrand.
Video Marketing: When to Use Live Video vs Recorded Video
Video has become one of the most effective and widely used marketing tools—according to the State of Video Marketing 2023, 91% of businesses use video for marketing.
Spring Clean Your Digital Marketing for 2024
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.
7 Tips for Super-Effective Online Reputation Management
Twenty years ago, businesses ran on word of mouth. Now, the single biggest influencer of purchasing decisions is—you guessed it—the internet.
4 Signs Your Logo Needs an Update
Your logo is the face of your business and a reflection of your identity. As an extension of your brand, your logo should be a unique and powerful mark to identify your company, improve your image, engage customers, and drive business. If your logo isn't doing its job, it might be time for a change.
Adding Staff in 2023? 8 Marketing Tips to Help You Find and Hire the Right Candidates
Hiring the right people is one of the most important ways to ensure the success of your small business.
7 Tips for Great Press Releases
Press releases have an old-fashioned reputation. Back when most people got their news from newspapers and television, press releases were the main method used by companies to publicize newsworthy events and accomplishments.
8 Elements to Help You Define and Build a Successful Brand
If you have a company, you have a brand. But a brand is more than a name or a logo—it is a detailed identity that guides everything you do as a company, from the tone of your emails to the colors on your website to how you handle customer complaints. Whether your brand is strong or weak depends on how well you have defined it, and how faithfully you adhere to it.