Which Type of Digital Advertising Is Right for Your Business?
Digital advertising is one of the fasting growing types of digital marketing and by far the strongest advertising sector.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
How to Get Your Website Ready for the Google Page Experience and Core Web Vitals Update
Starting in mid-June, Google will begin using Google Page Experience as a search ranking factor, emphasizing its commitment to rewarding sites that offer the best online experience for their visitors. Here’s what you need to know, and how to prepare.
How Upgrading to HTTPS Can Secure Your Site, Protect Your Customers & Boost Your Search Rank
If you have a website, you’ve probably heard of SSL or HTTPS—an internet communication protocol that adds an extra layer of security to the standard HTTP connection.
How to Design a Website That Converts
Conversions are crucial to your business, because without conversions, you have no customers.
Mobile-Only Indexing is Here. Is Your Website Ready?
This month, Google is finally transitioning to mobile-only indexing after postponing the move from September 2020 to March 2021.
How to Use Facebook Groups to Build a Virtual Community Around Your Brand
You probably already have a Facebook page for your business as a way to promote your brand and make connections with your target audience. Starting your own Facebook group is a way to deepen those connections and create a real community of people who share similar interests and know and love your brand.
Why Brand Trust is Crucial to Your Bottom Line
Do your customers trust your brand? The answer could make a big difference for your company. In fact, according to the 2020 Edelman Trust Barometer Special Report, trust is now the make or break difference for brands.
6 Key Tips for Holding Successful Live Virtual Events
With many in-person events still on hold due to the pandemic, many businesses are finding that virtual meetings and activities can be almost as good, or perhaps even better, than the real thing.
6 Important Questions to Ask Yourself About Your Business in 2021
It's been almost a year since the coronavirus pandemic started, and while it's still affecting life and business, many small business owners have shifted out of emergency mode and into a longer-term strategy for dealing with the “new normal.”
12 Ways to Increase Website Traffic in 2021
No matter how great your website is, it won’t do anything for your business unless people visit it. If your website traffic is lagging, or you just want to increase the number of potential customers who come to your site, try these 12 methods for giving your website traffic a boost.