5 Ways to Use AI in Your Everyday Digital Marketing
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For time-strapped marketing managers, entrepreneurs, and small business owners, AI can be a valuable tool to assist with day-to-day activities like social media and content creation. The following tips can help you harness the power of AI to streamline your marketing efforts and achieve results more efficiently.
AI’s effectiveness largely depends on the user and their inputs. Using the right prompts can help you create content that resonates with your clients and streamlines your workflow. To save time, consider developing and refining a list of frequently used prompts. Platforms like ChatGPT, Gemini, and Perpexity.AI let you create an account to do so.
1) Create Captions for Social Media Using AI
Here is an example of how to write an effective prompt for creating social media captions:
Weak prompt:
“Draft a social media caption about a woman dropping her dog off at the groomer.”
Strong prompt:
“Draft a 250-word heartwarming social media caption that highlights how our commitment to individual service ensures your pet will be cared for like one of our own.”
2) Use AI to Discover New Keywords for SEO
You can use AI to find valuable keywords, which you can then integrate into your website’s current content or new content to improve rankings in search engines. ChatGPT or Gemini will quickly generate lists of keywords related to your products or services based on the most popular search queries. You can then use AI to organize these keywords into themes for more efficient content planning.
3) Use AI for Blog Writing Support
Blogs are great for driving traffic to your website. AI can help you quickly consider topics, draft outlines, organize content, and fact check.
Google values unique content written in simple language, but i’s also crucial to incorporate industry expertise and real-world experience. That said, it’s important not to be too technical. You want to strike a balance between demonstrating your expertise and using clear, easy-to-understand language. AI can help you find the sweet spot with prompts like, “reword this paragraph for clarity and brevity.”
AI does not replace an actual copywriter and the content it generates should not be used verbatim. It’s important to review all AI-generated content for accuracy and ensure the tone and content align with your brand voice. Because AI freely uses content publicly available on the Internet, it’s also important to ensure you are not using duplicate content, which can hurt your search ranking, harm your reputation, and pose copyright issues. To avoid this issue, be sure to use a plagiarism checker, such as the free version offered by Grammarly.
Prompt to try:
Write an expert blog post about topic “XYZ“ that is 500 words long, captivating, and uses a professional tone.
4) Enhance and Create AI Images, Video, and Audio
AI has revolutionized the way we create, procure, and edit visual and audio content. Tools powered by advanced AI algorithms can generate realistic images, videos, and audio from simple text prompts. For example, AI image generators like DALL-E and Midjourney let users create unique, high-quality images simply by describing what they want to see.
Similarly, AI video editors help automate tasks like color grading, special effects, and even full video production. Meta, TikTok, Canva, and others help you quickly create reels that are automatically edited and synced to popular music. For audio, AI tools can enhance, separate, and manipulate sound files, enabling you to produce podcasts, music, and more without specialized equipment or expertise.
AI audio/visual tools to try:
5) Use AI to Draft Email Marketing Messages
Most major email platforms have incorporated AI, even at base subscription levels. AI quickly analyzes email marketing data, allowing you to make sound decisions based on past performance and more accurately schedule future emails knowing they will land in your clients’ inboxes at the right time.
AI can help draft subject lines, preview text, and content that will spur readers to action. Here’s a prompt entered into Perplexity.AI:
Prompt:
“Draft a punchy email subject line with accompanying preview text on behalf of a bakery highlighting a special offer and pre-order savings”
Results:
Subject: Treat Your Special Someone to Something Sweet This Holiday
Preview: Save 15% when you pre-order our limited-edition pastry box. Hurry, this is a limited-time offer!