20 Marketing Tips to Prepare Your Business for Holiday Shopping in 2024
Is your marketing ready for the 2024 holiday season? Follow these guidelines to get your business into the holiday spirit and maximize holiday revenue.
In the Know – the Exposure Blog
We have more than 25 years of experience in digital marketing, but we’re still learning every day. With our In the Know blog, we’re happy to share that knowledge with you.
12 Giving Tuesday Ideas to Help Nonprofits Crush Their 2024 Fundraising Goals
The holiday season isn’t just a time for shopping, it’s a time for charitable giving, and having a strong online fundraising campaign is more important than ever.
6 Steps to a Successful Website Redesign
Tired of your slow, outdated website? Looking to breathe new life into your organization’s online presence? A website redesign might be the right move for you.
18 Dos and Don’ts for a Successful Facebook Business Page
Facebook is the biggest social network on the planet, with more than 2.1 billion people using it every day. And that’s a good thing, because Facebook can be an inexpensive, effective way to connect with your target audience and promote your brand.
Beyond the Blog: 11 Fresh Content Ideas to Try
The first step into content marketing is often a blog. As of 2024, 91% of B2B companies and 86% of B2C companies have a blog as part of their content marketing strategy.
How to Build Your B2B Brand
Business-to-Consumer (B2C) marketers can build their brands with catchy slogans or buzzworthy campaigns. The branding process is more complex in the Business-to-Business (B2B) world—but every bit as important.
9 Ways Content Marketing Can Deliver Real Results
By now you probably know what content marketing is. If not, here’s the short version: content marketing is a marketing strategy focused on creating and distributing valuable content to potential and existing customers.
Should You Rebrand Your Business? Here’s How to Decide
Maybe your business needs a fresh start. Or maybe you're reassessing your brand identity and business goals. Whatever your reason, you may be thinking it’s a good time for a rebrand.
How to Improve Your Website Speed
When it comes to websites, lack of speed kills. Your website might offer stunning design, riveting content, and excellent products and services, but all that could go to waste if your site is too slow.
9 Tips to Boost Your Email Click-Through Rates
Email is one of the most effective digital marketing channels, but sending emails to leads and customers is just the first step.