SEO - Search Engine Optimization
Any web site can be successfully optimized for search engine visibility by
understanding the client's goals and translating those goals into appropriate
development tactics. Through this service, Exposure.com strives to
implement subtle marketing techniques that are specifically geared towards
optimization with the major search engines. These tactics include:
Initial Optimization
The key component of this skill set is gaining a clear understanding of the
client's needs and marketing goals. Once established, Exposure.com will:
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Incorporate Market-based Copywriting |
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Optimize the Site's Structure and Naming Conventions |
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Submit the Site to Major Search Engines |
Reciprocal Link Optimization
In order to win the popularity contest of rankings, reciprocal links provide
valuable leverage. Exposure.com supports this tactic by:
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Researching Current Links and Identifying Opportunities for New Links |
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Implementing Reciprocal Links Where Appropriate in the Web Site |
Tracking the Results & Ongoing Optimization Maintenance
In order to gauge the success of the site's optimization, Exposure.com monitors
the progress in this component of the marketing process by:
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Generating Ranking Reports (including comparison to pre-campaign rankings) |
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Monitoring Rankings Over Defined Periods of Time |
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Implementing Performance-Based Optimization Tactics As Necessary |
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